2024 in numbers

2024 in numbers

The event
mix

While 2023 saw a relatively even split between live (44%) and hybrid / virtual (56%), live is set to be a priority in 2024 (52% vs 48%).

Money matters

62% say event budgets will stay the same in 2024. 15% expect budgets to be slightly higher, but the same number expect theirs to be slightly lower.

The future of technology

Only 32% adopted new technology for their events in 2023. Less than half (46%) expect to use any new tech in 2024.

Figuring things out

61% consistently capture data at their events to inform event strategy and future plans.

2024 in numbers

2024 in numbers

Diversifying the industry

83% consider DE&I an important factor in the make-up of their events team in 2024. 22% say it has increased in importance since last year.

Skills on
the up

73% believe they have the right mix of skills to meet their events needs in 2024 – an increase on last year’s 56%.

Shades of green

41% say sustainability is a very important factor when developing their event strategy. Only 13% measure carbon emissions at their events.

Closing
the gap

39%, the largest proportion of all respondents, see technical production as the biggest opportunity for improvement in 2024.

2024 in numbers