AI and Machine Learning

The Powerhouse of
Personalisation and Optimisation

AI and Machine Learning are transforming events into intelligent, data-driven experiences that cater to individual preferences and optimise event ROI. AI-powered platforms can analyse vast amounts of attendee data – from registration details and social media activity to in-event behaviour – to deliver hyper-personalised recommendations.

Imagine an event app that suggests relevant sessions based on an attendee's professional interests, proactively connects them with potential collaborators, and even suggests personalised dining options based on dietary preferences. Machine learning algorithms can optimise event logistics, predict attendance patterns with greater accuracy, and analyse session feedback to identify key takeaways and areas for improvement.

AI-powered chatbots are becoming increasingly sophisticated, capable of providing instant support, answering complex questions, and even guiding attendees through the event journey with personalised recommendations. Companies like Salesforce are leveraging AI to personalise attendee experiences at their Dreamforce conference, while Cvent offers AI-powered event planning tools that automate tedious tasks and optimise resource allocation.