Emerging Tech and other Event Trends

But wait, there's more …

The technological advancements we’ve covered are not isolated occurrences.

They are intrinsically linked with evolving trends in the events industry, further amplifying their impact and shaping the future of audience engagement.

Two trends, in particular, stand out.

Hybrid Events:
Expanding Reach and Redefining Inclusivity

The definition of "hybrid" is evolving beyond the simulcast

While in-person events remain vital for fostering deep connections and driving collaboration, organisations are recognising the need for greater flexibility and inclusivity. Hybrid events are no longer just about live-streaming a keynote; they're about creating multi-faceted experiences that cater to diverse audience needs and preferences. This includes offering on-demand content, interactive virtual breakout sessions, and personalised networking opportunities for those unable to attend in person.

By leveraging technologies like AR / VR and AI-powered matchmaking, organisers can create immersive and engaging experiences for both physical and virtual attendees, maximising reach and impact. This trend aligns perfectly with the technologies discussed earlier. AI can personalise the experience for both in-person and virtual attendees, ensuring content relevance. AR / VR can bridge the gap between the two audiences, creating a shared experience that transcends physical location.

Data Analytics and Insights:
Measuring and Maximising Event ROI

Data is becoming the lifeblood of successful events

Organisations are increasingly leveraging technology to capture and analyse attendee behaviour, providing valuable insights into engagement levels, session effectiveness, and sponsor ROI. This data can be used to optimise event content, personalise attendee journeys, and inform future event strategies. Imagine using real-time data to identify trending topics, adjust session schedules based on attendee feedback, or personalise networking suggestions based on individual interests.

Wearable technology and IoT devices can provide granular data on attendee movement and interactions, while AI-powered platforms can analyse this data to identify key trends and generate actionable insights. By embracing data-driven decision-making, event organisers can demonstrate the value of their events and continuously improve the attendee experience. This trend is directly supported by the advancements in AI and IoT. AI can analyse the vast amounts of data generated by events, providing valuable insights for organisers. IoT, through devices like smart badges, can track attendee movement and engagement, feeding valuable data into the AI systems for analysis and optimisation.