Putting content first: the rationale

The benefits of leading with content to maximise audience engagement

Putting content first: the rationale

For an experience to be effective and memorable, a content-first approach has four clear strategic advantages:

01

It allows event managers to get in front of logistical issues that typically occupy much of the early conversations in a project

02

New opportunities can be identified early on and incorporated into the plan to improve the audience experience

03

It makes it possible to maintain the focus on content throughout an event’s lifecycle and the journey you’re taking your audience on, ensuring all elements are relevant to the event’s core purpose

04

It allows for true diversity of content, taking into account that people have different interests, views and beliefs, and that everyone learns and consumes information in different ways

In an almost post-digital age, where our attention spans are ever decreasing and our brains are over-stimulated with information on a daily basis, it has never been more important for our content to be considered and purposeful.