Frameworks, methodology and processes

Practical guidance for creating exceptional content

Content creation isn’t like any other part of the event production process.

At the outset you may have, at best, a strategy and some pre-existing slideware; at worst, a blank page. Content development and creation is by nature collaborative and iterative and thus, all about workflows and process.

Consider this: if the built and material aspects of an event - the coffee, the buses, the stage, the screens - are the ‘hardware’, then the content is the ‘software’. Adopting an agile methodology for its creation is crucial. Through an iterative set of sprints and scrums the editorial and storytelling experts get under the skin of the material, build trust, and establish a strong collaboration with the subject matter experts. This relationship gives rise to the best insight so it can be shared in the most compelling way with your audience.

A creative process

Contributors to content creation and execution

Like in any agile process, it’s necessary to establish clear roles and responsibilities for each task and carefully plan workflows. Content development involves many different assets and collaborators, and conversely, great work can be lost or delayed if the processes and conventions are not adhered to.

When followed, there is room for iteration, improvement, and last-minute enhancements. The real test of a great content development workflow is how rapidly it can adapt to corrections and changes.