Organisations now have a choice of format for their events, depending on their business objectives and priorities. The power of in-person events to establish human connections on a deeper level is well-documented, while virtual or hybrid work well when frequency, convenience, and audience choice are more important than being physically present in the same space. Different formats have different merits, and they can co-exist happily within the event mix.
But good content is good content, whether it’s being shared with your audience in a live, virtual or hybrid context. These technical considerations around event format are tangible factors that are easy to over-index – when in fact the most important aspect of any event is to tell your story. As consumers of culture in our daily lives, we know that a story can be told in many ways: a play, a film, a book, an audio book - it’s still the same story.