The Power of Events
Making the case
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In a world where AI fakery is increasingly prevalent, the power of HI (human intelligence) to motivate, educate, and communicate is unmatched.
Events are now the only real trusted source of truth for your audiences and as such the most powerful marketing and communications channel.
An SKO is the perfect example of this, where the power of connection, celebration and collaboration can make the difference between a good, and an exceptional year.
Better audience engagement
More tangible ROI
Better content with a longer shelf-life
More accessible and inclusive
Bigger focus on sustainability
An SKO’s objectives will be different for every organisation, depending on:
the macro environment it’s operating in
the specific challenges and opportunities it faces
how well it’s performing
the vision, goals and objectives that have been set by the senior leaders
the overall 'mood' within the company
Whatever the objective, a good SKO will demonstrate to your people that you understand the pressures and priorities of a modern workforce, allows you to communicate performance expectations more effectively and helps to create a sense of common purpose that is essential for growth, improved productivity, and greater employee retention.
As well as engaging and energising your people on your organisation’s strategy and direction, your SKO provides a once-a-year opportunity for them to reconnect with your leadership team and celebrate the accomplishments of the last year, setting everyone on the right path for another year of success.
Inspiring your team and building morale for the year ahead is a key element of a successful SKO, as important as sharing information and celebrating success.
But before you start planning happy hours and hiring guest speakers, do your research: what’s bothering your team right now?
Is it supply issues, a new competitor in the market, unfamiliar new products to sell?
Are they concerned about increasingly difficult trading conditions, feeling demotivated because they haven’t hit target, or worried about hitting next year’s?
Understanding your audience’s needs and priorities is crucial so you can tailor the format and content accordingly, as well as make sensible budgetary decisions.
Here we offer eight steps to SKO success …
