Creativity remains at the heart of everything we do, from content to technical production and the use of data to strengthen human relationships and build trust.
We’re not out of the woods in terms of economic instability and the uncertainty that creates. Across all industry sectors, venue availability, resource, and cost still present major challenges. Our focus must be on managing budgets strategically and intelligently to get the most value from them, with agencies and clients working together to leverage resources in the most efficient way.
I’m heartened to see from our research that the outlook for 2024 is positive, and that events remain a vital marketing channel for many organisations.
Best wishes,
Jo.