We asked leading events, marketing, and communications experts across a variety of roles and sectors for their reflections on the past 12 months and their thoughts on the future of events in 2024 and beyond.
2023 felt in many ways like ‘business as usual’ following the volatility and uncertainty of the preceding three years. Many organisations adopted an even balance of event formats to meet the needs and priorities of their audiences, used event data effectively to improve performance and maximise value, and put in place measures to close the skills gap caused by the aftermath of Brexit and the pandemic.
The outlook for 2024 looks optimistic too, with event budgets remaining the same or increasing for many businesses.
A bigger focus on diversity and inclusion, accessibility, sustainability and using data for personalisation signals an evolution of priorities – for audiences, for commercial performance, and for the planet.